Introduction
I’m a UX and Product Design Leader with 12+ years shaping AI-driven SaaS and enterprise platforms that deliver measurable growth.
I operate at the intersection of UX strategy, research, and team leadership, translating complex problems into scalable, ROI-driven solutions that accelerate launches, lift adoption, and strengthen retention.
With 3+ years of direct people management, I bring a systems mindset that aligns design, product, and engineering. My approach combines accessibility standards (WCAG/Lighthouse), research-driven discovery, and AI-augmented workflows to deliver outcomes at both speed and scale.
Career Highlights
- 0→1 to Scale: Shipped AI-first and enterprise SaaS products; launched an MVP in <3 weeks with 70%+ activations in 1h (ScaleBot).
- Operational Leverage: Introduced automation that saved 1–1.5 hrs/day and lifted team throughput.
- Enterprise-Grade SaaS: Designed CRM workflows for 100+ SMBs (SolvCRM) and supported 1K+ DAUs (OGoing) with live systems.
- Cross-Functional Leadership: 3+ years mentoring UX + frontend teams; built rituals for discovery, delivery, and iteration.
- Accessibility Impact: Improved Lighthouse accessibility & performance scores by 15–20% across SaaS/web platforms.
- AI in Practice: Embedded ChatGPT, MidJourney, Sora, and Figma AI into prototyping, UX writing, and design ops → shortened cycles by 20–25%.
Core Skills
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Strategic UX Leadership → Align design with KPIs; translate insights into roadmaps.
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Research & Testing → Interviews, usability studies, competitor benchmarking, discovery workshops.
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Accessibility & Inclusive Design → WCAG 2.1, Lighthouse audits, heuristic evaluations.
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Product-Led Growth (SaaS) → Scale thoughtfully from MVP to enterprise readiness.
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Agile & Lean UX → Rapid discovery, iteration, validation.
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AI Experience Design → Chatbots, automation, AI-assisted research & content.
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Design Systems → Tokens + modular libraries for consistent, fast delivery.
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GTM Partnership → Analytics baselines, dashboards, adoption playbooks.
Growth & Impact Highlights
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25% ↑ Team Velocity → through design ops + shared libraries (Solvios).
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15–20% ↑ Retention/Engagement → SolvCRM & Botiga POS adoption lift.
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3× Website Traffic + 1,114 Qualified Leads → CRM-integrated funnel (ScaleSync).
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₹88 CPL → AI-powered WhatsApp + Meta Ads engine.
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20–25% ↓ Design→Dev Cycle Time → token-based systems + modular libraries.
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15–20% ↑ Accessibility & Performance Scores → via WCAG practices + Lighthouse audits.
About Me & Leadership Style
I’m a hands-on design leader who scales teams and systems while keeping a sharp eye on usability, accessibility, and delivery speed. I:
- Enable people: mentor through structured 1:1s, feedback, and growth planning.
- Remove friction: lean rituals, crisp specs, and clean handoffs for faster execution.
- Lead research: drive iterative discovery (interviews, usability tests, competitor analysis) to inform product decisions.
- Champion accessibility: embed WCAG practices, usability reviews, and QA audits into design culture.
- Align stakeholders: frame UX in business ROI terms to secure alignment.
- Build for scale: design ops, automation, and AI tools to compound team impact.
- Collaborate globally: experienced in leading cross-functional teams across SaaS, AI-first startups, and enterprise environments.
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Philosophy: Design leadership is a multiplier - empower teams, systematize the work, and outcomes compound.
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Case Studies
Case Study #1: SolvCRM - Mobile-First, Cross-Platform CRM for Sales Teams:
📍 Ahmedabad, India | Concept → Launch | UX Manager & Cross-Functional Product Lead
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Quick Impact Highlights
- Delivered a mobile-first CRM designed for real-world field usage
- Improved design-to-dev velocity by 25% via design-led QA and collaboration
- Boosted sales rep adoption & satisfaction through intuitive lead capture workflows
- Aligned product roadmap with executive & team-level goals across org
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The Challenge
Small sales teams needed a CRM that worked in the field, quick lead capture, reminders, and seamless sync but most CRMs were:
- Overly complex, bloated with features irrelevant to small teams
- Desktop-first, not designed for on-the-go reps
- Unintuitive for non-technical users, leading to low adoption
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My Role & Approach (as UX Manager)
As UX Manager, I took full ownership from discovery to delivery, balancing hands-on design with team leadership & stakeholder alignment.
- 1. Research & Discovery
- 2. Design Thinking & Delivery
- 3. Cross-Functional Leadership & QA
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Solution Highlights
- Mobile-First Lead Capture: One-tap add-lead workflow; offline capture with auto-sync.
- Seamless Continuity: Mobile + web parity for smooth transition between field & office.
- Role-Specific UX: Sales reps get quick capture/reminders; managers get pipeline & team views.
- Minimal, Clean UI: Reduced cognitive load → reps “enjoy using it.”
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Impact & Outcomes
- Shipped a cross-platform CRM aligned with real-world usage.
- Reduced post-QA rework by catching issues earlier in design-led QA.
- Improved delivery velocity by 25% through shared design systems.
- Increased sales rep adoption & engagement (15–20% higher retention vs. prior tools).
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Stakeholder Feedback:
“This is the first CRM our field reps actually enjoy using. It feels built for them, not forced on them.”
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Case Study #2: ScaleBot - No-Code AI Chatbot Builder for Context-Aware Engagement:
📍 Global SaaS MVP | May 2025 – Jul 2025 | UX Design Lead & Product Consultant
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Case Study #3: From Click to Customer: Scaling a Multi-Location Wellness Brand with UX-Led Automation